Liz Allen CIPP/US

Liz Allen advises clients on the negotiation and preparation of a technology, media and data-related transactions, taking a strategic approach to helping clients understand and manage risk while resolving issues efficiently and achieving business goals. Liz also leads the Advanced Media and Technology group’s task force focusing on artificial intelligence, and in this role counsels clients on compliance and transactional implications of development, procurement and use of artificial intelligence tools.

Drawing from her background in information technology policy and experience advising a diverse client base that includes public and private U.S. and multinational companies across various industries, Liz provides practical advice to clients navigating the complex regulatory landscapes impacting their business, including AI and privacy regulations. She views deals through both a legal and commercial lens, taking a hands-on approach to understanding each client’s business and operational concerns in order to provide tailored, actionable advice.

Liz’s practice is particularly focused on transactions involving advertiser-ad agency relationships, adtech and marketing technology, artificial intelligence, website and app development and data licensing. She also has extensive experience in outsourcing and information technology agreements – handling commercial contracting matters, including professional services, software, cloud computing and technology licensing agreements. Having represented companies on all sides of these transactions, she is able to provide a market-level view and help guide her clients to efficient resolution of even the most challenging issues.