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Ivy Kagan Bierman, chair of Loeb & Loeb’s Entertainment Labor practice, is quoted in an article published by IndieWire discussing Directors Guild of America (DGA) members’ concerns regarding employers needing to seek “consultation” in connection with using generative AI for creative elements, as outlined in the union’s tentative agreement.
“If the DGA agreement said that the companies simply had to notify the directors that they were going to be using AI in connection with the creative elements, that would be a much bigger issue because the directors would have no involvement whatsoever in that decision making,” Ivy said. “The purpose of that consultation is to be meaningful, is to take into consideration the director’s perspective, the director’s notes and comments, and then to make decisions in part based upon that consultation with the director.”
To read the full article, please visit IndieWire’s website.
“If the DGA agreement said that the companies simply had to notify the directors that they were going to be using AI in connection with the creative elements, that would be a much bigger issue because the directors would have no involvement whatsoever in that decision making,” Ivy said. “The purpose of that consultation is to be meaningful, is to take into consideration the director’s perspective, the director’s notes and comments, and then to make decisions in part based upon that consultation with the director.”
To read the full article, please visit IndieWire’s website.
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Chair, Entertainment Labor