NCAA, Google Cloud Team Up to Create Stats Heaven

Thanks to a new partnership between the National Collegiate Athletic Association and Google Cloud, fans got an education in how data works through an avalanche of fun facts and statistics about the NCAA Men’s Division I Basketball Tournament’s history and this year’s bracket lineup. The collaboration gives the NCAA access to a ton of player and team performance data that its more than 1,100 colleges and universities can use to improve play. At the same time, Google Cloud got a chance to show off to a massive, data-hungry audience of sports fans what its cutting-edge data analytics can really do.

This article explores the multiyear marketing and technology collaboration and why it may lead to new partnerships with other sports.