Nerissa Coyle McGinn

Nerissa Coyle McGinn’s practice focuses on matters involving the convergence of advertising and promotions, artificial intelligence, emerging media, technology, privacy and intellectual property law. More recently, she has focused her practice on counseling clients on legal issues related to NFTs and in the metaverse, including issues on enforcing and exploiting their existing rights. Nerissa also advises clients on the development and implementation of AI policies, addressing concerns such as intellectual property, data privacy and regulatory compliance. She frequently counsels on issues related to AI-generated content, including managing the risks posed by deep-fakes and other emerging AI technologies.

Nerissa also has particular experience advising on matters involving digital advertising and promotions including on social media platforms; loyalty programs; the Children’s Online Privacy Protection Act (COPPA); and the Children’s Advertising Review Unit (CARU). Nerissa has a diverse roster of clients ranging from some of the best-known brands to start-up digital companies and app developers. Embracing a business-minded approach, she helps all of her clients develop new brand assets and assists them in promoting and advertising their brands and products. As a thought leader in her industry, Nerissa frequently publishes and speaks at events and conferences.