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Derek Crownover, vice chair of Loeb & Loeb’s Music Industry practice and Nashville co-office administrative partner, is featured in an article by Business Insider, highlighting the evolving dynamics of record deals and the increasing importance of funding and marketing strategies for artists.
“A record deal right now is, 'We're going to write out a business and marketing plan for this artist, and we need funding for it.'” He adds, “You might be able to break through because you're sheerly talented, but that chance is getting smaller and smaller.”
To read the full article, please visit Business Insider’s website (subscription may be required).
“A record deal right now is, 'We're going to write out a business and marketing plan for this artist, and we need funding for it.'” He adds, “You might be able to break through because you're sheerly talented, but that chance is getting smaller and smaller.”
To read the full article, please visit Business Insider’s website (subscription may be required).
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Co-Office Administrative Partner, Nashville; Vice Chair, Music Industry