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Loeb & Loeb represented iconic content creator, professional gamer and streaming superstar Tyler "Ninja" Blevins in the launch of his first branded “Fortnite” map in Gamefam‘s “Infinite Zonewars” video game.
The collaboration with Gamefam, a leading video game developer, is the only active "Fortnite" game featuring exclusive Ninja-branded elements like in-game commentary by Ninja, Ninja-themed vaults, and a branded heads-up display and user interface.
The Loeb team was led by Arash Khalili, co-chair of Loeb and the firm’s Capital Markets & Corporate department, and included Bess Morgan, deputy chair of the firm’s Brand Protection practice, and associate Ryan Raccuia.
The collaboration with Gamefam, a leading video game developer, is the only active "Fortnite" game featuring exclusive Ninja-branded elements like in-game commentary by Ninja, Ninja-themed vaults, and a branded heads-up display and user interface.
The Loeb team was led by Arash Khalili, co-chair of Loeb and the firm’s Capital Markets & Corporate department, and included Bess Morgan, deputy chair of the firm’s Brand Protection practice, and associate Ryan Raccuia.
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