Loeb Represents Morgan Wallen in Brand Ambassador and Investor Partnership with The Ryl Company

Loeb & Loeb represented country music star Morgan Wallen in connection with his brand ambassador and investor partnership with The Ryl Company, a non-alcoholic beverage company focused on offering wellness focused products in traditionally indulgence forward beverage occasions. Their first product line is Ryl Tea, an iced tea product line bringing together the delicious attributes of iced tea with the health benefits of homemade steeped tea.  The parties’ collaboration also involved the launch of an exclusive co-branded product, “Wallen’s Sweet Tea.”

The Loeb deal team that represented Morgan Wallen included Entertainment partner Kenneth Kraus; Corporate partner Mike Grossman; Bess Morgan, deputy chair of the firm’s Brand Protection practice; and Corporate associate Camila Piedrahita Abello. 

For more information, please see The Ryl Company’s press release.