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Why Studios Don’t Think AI Is an Obstacle to Ending the Strikes

Ivy Kagan Bierman, chair of Loeb & Loeb’s Entertainment Labor practice, is quoted in an article from The Wrap discussing the Alliance of Motion Picture and Television Producers’ (AMPTP’s) willingness to engage in a dialogue with the Writer's Guild of America (WGA) regarding the utilization of artificial intelligence (AI) in the entertainment industry. This marks a shift from the AMPTP’s prior approach of limiting conversations surrounding technological advancements to annual meetings.

In a statement to the publication, Ivy commented that she is not surprised that the WGA may soon be offered more than just an annual meeting, given the AMPTP’s detailed standing proposal to Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) on AI consent and compensation. 

“When they initially spoke with the WGA, the writers were the first guild with whom the studios were having serious discussions about AI,” Ivy said. “Given that they have had meaningful talks with the Director’s Guild of America (DGA) and have heard from SAG-AFTRA about their AI concerns, there’s reason to believe that the studios are ready to circle back and discuss AI more in-depth with the WGA.”

To read the full article, please visit The Wrap’s website