Loeb Represents Kobe Bryant’s Estate in the Filing of Trademarks to Enter Metaverse

Loeb & Loeb represented Kobe Bryant’s estate in the filing of three trademark applications for virtual and digital goods to protect Bryant’s name and brand in the metaverse.

As detailed in the news article published by Fortune, the most recent trademark filings include “Kobe Bryant” and “Mamba Forever,” for virtual goods such as clothing, jewelry, toys and trading cards as well as virtual experiences, including basketball courts, and “Mambacita,” to commemorate Kobe’s daughter, Gianna Bryant. The trademarks were filed with the U.S. Patent and Trademark Office on January 28, 2022.

Melanie Howard, Intellectual Property Protection Chair, and associate Jessica Manavi advised Kobe Bryant’s estate in this matter.

For more information, please see the Fortune news announcement.