Style Evolution

Many haute couture houses and high-end retailers are transforming as the very meaning of luxury seems to be in flux. Innovation and technological savvy are on-trend, yet certain traditions and classic elements remain timeless. Heritage brands must consider more agile engagement methods, connecting with consumers across new technologies and focusing on the total customer experience.

That’s where Loeb & Loeb comes in.

Our leading practitioners in brand protection support the fashion industry holistically, from sketchbook to runway. From a refined European luxury goods manufacturer to a Parisian fashion house celebrating modern celebrity style, our clients are as distinctive as their styles, yet with one common thread: They consider Loeb lawyers to be trusted advisors in matters of intellectual property, advertising, privacy and technology.

Steeped in New York City history and a forerunner in American luxury and elegance, a landmark department store trusts Loeb lawyers to protect its house brands and product lines around the world. We advise on global trademark portfolio management, manage licensing regimes and collaborations, enhance in-store and online customer experience, and handle IP disputes and litigation.

An icon of Golden Coast glamour, St. John Knits has been a leader in knit innovation and craft for over 50 years. Seeking brand protection guidance in a period of dynamic transition, this quintessential California brand called on Loeb lawyers to advise on intellectual property, privacy, e-commerce and promotions matters.

While trends come and go, business-minded thinking is always in style. 

And Loeb is committed to helping our fashion clients evolve and stay current for the industry’s changing seasons.