Wimbledon: It's More Than Dress Whites; AI Legal Questions Bubble

Wimbledon introduced a chatbot called Fred in 2017 to answer questions and help fans navigate the tennis tournament’s grounds. Attendees were encouraged to “Ask Fred” for help with directions, dining options and other information to enhance their in-venue experience.

This article discusses these implementations of artificial intelligence and how the world's oldest tennis tournament moved to the fore of sports events and organizations experimenting with the use of AI to improve the fan experience.