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Instagram marketing has become a powerful revenue boosting tool and its format constitutes the ideal vehicle for product promotion by cosmetics companies, especially in today’s market where many cosmetic products toe the line between lightly regulated “cosmetics” and highly regulated “drugs” to underscore a product’s market differentiation. However, looming is this distinction between a “drug” and a “cosmetic” because crossing that line can cause a major headache with the FDA, including severe enforcement action.
This article addresses how the FDA evaluates these distinctions, and how that might affect social media marketing strategies.