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The National Basketball League expects to move forward with its plan to become the first of the four major U.S. sports leagues to allow sponsor advertising on game jerseys. This article provides an overview of the current proposal, program implementation and timing expectations, and feedback provided by both fans and league officials.
This article was first published in the August 10, 2012 issue of Sports Litigation Alert, Volume 9, Issue 14.
Douglas N. Masters is a partner in Loeb & Loeb’s Chicago office, where he litigates and counsels clients primarily in the areas of intellectual property, advertising and unfair competition. Seth A. Rose is an associate in the Chicago office of Loeb & Loeb, where he counsels clients on programs and initiatives in the fields of advertising, marketing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media.