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Overview
In today’s technology-driven, 24/7 world, your brand — and the intangibles that support it — face near-constant risk from a host of damaging scenarios. Along with greater risk comes greater opportunity to monetize intellectual property rights and brand assets in new and creative ways.
Clients from global consumer brands to small startups, from sports and entertainment personalities to up-and-coming influencers, come to Loeb & Loeb to help them establish, protect and exploit their brand assets.
At Loeb, we don’t just speak “law” — although we are leaders in trademark and copyright law. We also speak “business” — your business. We understand our clients’ industries, markets and visions. And we provide business-focused insight, innovative approaches and strategic solutions to help them reach their goals, whether that means developing and implementing a start-to-finish brand strategy, negotiating merchandise and other licensing agreements, or resolving high-stakes infringement disputes.
Unlike the siloed structure of most IP legal practices, Loeb’s Brand Protection lawyers are integrated into our advanced media, technology and entertainment teams. This structure fosters collaboration across various disciplines, including advertising, regulatory, emerging platforms, and privacy, security and data optimization.
As a result, our lawyers are experienced in counseling on complex issues outside the traditional boundaries of intellectual property, including cutting-edge technologies, the IP implications of engaging influencers, and protecting and leveraging IP assets through innovative marketing, advertising and media platforms.
Clients around the world seek out Loeb & Loeb for our unique synergy of capabilities — our fluency in all areas of IP law, our knowledge of our clients’ industries and our blend of savvy business counsel, strategic dealmaking and, when necessary, aggressive litigation.
Our Brand Protection capabilities include:
Key Contacts
Chair, Luxury Brands; Co-Chair, Advanced Media and Technology; Chair, Intellectual Property Protection
