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Loeb & Loeb represented Crossing, a leading American retailer, manufacturer and publisher of sports collectibles and trading cards, in a joint venture with entities owned by American DJ and record producer Steve Aoki, including HiROQUEST LLC, DJ Kid Millionaire Ltd. (DJK) and The Aoki Milkshake Company, LLC (TAMC).
Through the joint venture, Crossing obtained exclusive rights to produce and market a diverse range of collectible products, including coins, comics, graphic novels, trading cards and action figures, under the HiROQUEST brand. The agreement also allows Crossing to utilize Steve Aoki's publicity rights and the HiROQUEST brand for marketing purposes, further strengthening Crossroad’s position in the collectibles market.
The Loeb team included Henry Yin, chair of the firm’s Asia M&A and Technology Transactions practice; Corporate partner Allan Duboff and associate Marina Ahmad; Advanced Media & Technology partner Jorge Arciniega, and Tax partner Ryan Austin.
Through the joint venture, Crossing obtained exclusive rights to produce and market a diverse range of collectible products, including coins, comics, graphic novels, trading cards and action figures, under the HiROQUEST brand. The agreement also allows Crossing to utilize Steve Aoki's publicity rights and the HiROQUEST brand for marketing purposes, further strengthening Crossroad’s position in the collectibles market.
The Loeb team included Henry Yin, chair of the firm’s Asia M&A and Technology Transactions practice; Corporate partner Allan Duboff and associate Marina Ahmad; Advanced Media & Technology partner Jorge Arciniega, and Tax partner Ryan Austin.
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Chair of Asia M&A and Technology Transactions -
Partner -
Associate
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Partner -
Partner