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Eating pizza while watching sports is a time-honored tradition, and the competition for marketing opportunities that combine pizza and sports is heating up more than ever. Pizza Hut has created its own unique branding opportunities in the NFL and in college sports by deploying a variety of innovative initiatives to both engage with pizza-loving sports fans and to rebrand itself as more of a pizza delivery service than a restaurant chain.
This article explores how the Pizza Hut’s partnerships with Yahoo during the Super Bowl and March Madness, as well as its initiatives with the NCAA and the NBA, have given the pizza giant the chance to aim its online delivery message at a huge number of pizza-loving sports fans.-
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