Digital Content Management More Than Xs and Os

The NBA has launched a comprehensive digital content system that manages and distributes articles, photos, videos and tweets to league partners every game night. Part news service and part content manager, the NBA Content Network also functions as a customer service portal and a rights wrangler. It even keeps track of the most popular content. But the NBA isn’t the only professional sports league that’s upping its content game.

This article addresses the new ways professional sports leagues are using creativity and technology to create, distribute and monetize digital content to inform and engage fans.