Sponsorships & Brand Integrations

Loeb & Loeb’s Sponsorship & Brand Integrations team works with many of the nation’s largest brands and top media agencies on pioneering publicity and sponsorship collaborations, branding transactions and endorsement and influencer opportunities, across traditional and emerging digital marketing channels.

The days of simple sponsorship and endorsement deals are long gone. The marketing playing field is now sophisticated, dynamic, multichannel and 24/7; today’s next-generation brand deals must be too.

Our lawyers work with U.S. and international brands and with many of the nation’s top advertising and interactive media agencies to craft and execute high-profile sponsorship and naming rights transactions, promotional partnerships, and influencer agreements, as well as branded entertainment and integrated multichannel marketing collaborations.

Many of our clients are household names, from international fast-casual restaurant and apparel companies to global telecommunications and automobile manufacturers. For these brands and many others, we provide business-focused counsel, intellectual property savvy, and experienced deal representation to structure innovative partnerships that meet both brand and business objectives. Our cross-disciplinary team is particularly adept at helping clients navigate the convergence of brand marketing and technology across digital and social media channels.

Loeb lawyers have negotiated multifaceted sponsorship and brand integration deals with sports teams and leagues, music festivals and tours, and awards shows and events, as well as with all manner of entertainment content companies and properties. We also advise on a wide array of celebrity endorsements, including spokesperson and influencer agreements with high-profile recording artists, athletes and entertainers.

Nationally recognized in both advertising and entertainment law, Loeb has unmatched experience facilitating licensing programs with major content providers in the music, motion picture and television industries, for use in all types of advertising campaigns and promotions. We also assist our clients in leveraging brand tie-ins through consumer-facing activations, in-store experiences, and other retail marketing programs.