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Advertising, Marketing & Promotions

Overview

Loeb & Loeb’s Advertising, Marketing and Promotions lawyers are at the leading edge of today’s technology-driven, continuously evolving, heavily regulated multibillion-dollar advertising industry. As the traditional print, radio and television advertising of yesterday has given way to a more dynamic space, our lawyers help brands and businesses navigate this changing landscape with easy-to-understand yet strategic advice.

Global consumer brands; entertainment, technology and media companies; and their advertising, media, public relations, digital and promotions agencies rely on our team not only for its knowledge of the law and its business savvy but also for its proactive, practical, fast and creative solutions. 

By deliberate design, our team is composed of lawyers with the industry knowledge, legal acumen and distinct skill set required to fully service our clients’ advertising, digital marketing, technology, privacy and entertainment needs. With lawyers drawn from disciplines across the firm and offices across the country, we tackle our clients’ complex challenges with an integrated approach and solutions that make the most sense substantively, economically and logistically. 

As technology continues to shift how media is experienced and consumed through new devices, platforms and content categories, our multidisciplinary team of lawyers embrace these changes and ensure our clients are a step ahead of the next big thing. With extensive know-how in advertising, entertainment, traditional intellectual property, software and technology, and privacy, we handle some of the most sophisticated matters related to artificial intelligence (AI), fintech, blockchain, cryptocurrency, digital tokens, non-fungible tokens (NFTs), decentralized autonomous organizations (DAOs) and the metaverse. 

Our guidance is designed to keep our clients off the radar while ensuring compliance with federal, state, and local laws and regulations, as well as with standards imposed by self-regulatory organizations. We invest heavily in understanding our clients’ businesses, their goals and strategies, and their approach to risk. 

Our approach: We don’t say no; we ask how. We work with clients to build solutions that reflect their risk tolerance, strategic objectives and core values.

Our capabilities span both traditional and digital media channels, encompassing the following areas:

Key Contact