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David Mallen, co-chair of the firm’s Advertising Disputes practice and chair of the Retail & Consumer Brands industry practice, is featured in Women’s Wear Daily (WWD) highlighting the potential concerns consumers might have regarding AI-powered coaching, particularly the association of coaching with a certain level of expertise.
“Consumers associate coaching with a degree of expertise and may not know or understand the role of AI in the coaching relationship,” David said.
To read the full article, please see WWD’s website (subscription required).
“Consumers associate coaching with a degree of expertise and may not know or understand the role of AI in the coaching relationship,” David said.
To read the full article, please see WWD’s website (subscription required).
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Co-Chair, Advertising Disputes; Chair, Retail & Consumer Brands