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Jessica Lee, chair of Loeb & Loeb’s Privacy, Security & Data Innovations practice, is quoted in AdExchanger discussing the FTC's recent warning that hashing data does not ensure anonymity and can still be considered personal information, emphasizing the need for companies to reassess their use of hashed data and comply with privacy regulations.
“Making public statements that you only use anonymous data when that data is not truly anonymous may be considered a deceptive statement, and the FTC is signaling that they are watching this issue and are prepared to enforce,” she states.
To read the full article, please visit AdExchanger’s website.
“Making public statements that you only use anonymous data when that data is not truly anonymous may be considered a deceptive statement, and the FTC is signaling that they are watching this issue and are prepared to enforce,” she states.
To read the full article, please visit AdExchanger’s website.
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Chief Privacy & Security Partner; Chair, Privacy, Security & Data Innovations