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Jessica Lee, chair of Loeb & Loeb’s Privacy, Security, & Data Innovations practice, is quoted in AdMonsters discussing Google's recent shift in its privacy strategy, which allows users to opt out of third-party cookies through a new choice mechanism.
“Introducing a feature that will allow users to declare their preferences across all browsing activities is significant. This sounds like a global privacy control that consumers may actually use,” Jessica states. “If that’s the case, the efforts invested in testing privacy-preserving APIs and introducing alternative identifiers will pay off. The use of third-party cookies will continue to get scrutiny from regulators, and when given an easy-to-use choice, consumers may choose to opt out.”
To read the full article, please visit AdMonsters’ website.
“Introducing a feature that will allow users to declare their preferences across all browsing activities is significant. This sounds like a global privacy control that consumers may actually use,” Jessica states. “If that’s the case, the efforts invested in testing privacy-preserving APIs and introducing alternative identifiers will pay off. The use of third-party cookies will continue to get scrutiny from regulators, and when given an easy-to-use choice, consumers may choose to opt out.”
To read the full article, please visit AdMonsters’ website.
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Chief Privacy & Security Partner; Chair, Privacy, Security & Data Innovations