2018 ANA/BAA Marketing Law Conference

Loeb & Loeb LLP is proud to sponsor the 2018 ANA/BAA Marketing Law Conference where partners Monique Bhargava, Kenneth Florin, Brian Heidelberger, Nate Hole and Melanie Howard will be speaking on "New Frontiers in Technology Platforms and Ad Tech." Partner Rob Newman will be speaking on a panel titled, “The New California Privacy Laws”, partner Seth Rose will be moderating a panel titled, “Sports Marketing: League Player and Team Issues and Ambush Marketing Post-Olympics”, and partner James Taylor will also be moderating a panel titled, "Navigating the Murky Waters of Ad Tech.” 

From the event website:
ANA/BAA MARKETING LAW CONFERENCE IN A NUTSHELL: WHY YOU NEED TO BE HERE:

• More than 135 speakers, 65 sessions, and 15 roundtables
• Major CLE credits and the industry’s best networking opportunity
• The best hands-on legal and practical marketing and advertising law guidance
• Role of data in marketing post-GDPR, all aspects of privacy, and real-time and in-store marketing, from top brands including Microsoft, Facebook, Snap, Google, Whole Foods, Uber, Buzzfeed, Verizon, Twitter, Pinterest, and Spotify
• Influencers, native advertising, and the right of publicity
• Practical new sessions on VR, AR, AI, e-sports, and ransomware
• Expanded regulatory coverage (FTC, FCC, FDA, NAD, CARU), state AGs, ASRC
• Multiple privacy modules (U.S. and global): big data, targeted advertising, California privacy, programmatic buying, the Internet of Things, cross-device linking, and post-GDPR e-privacy
• Litigation, including false advertising, Lanham Act, and NAD review
• Trademarks, copyrights, claim substantiation, class actions
• The best learning on sweepstakes, skill contests, gaming, and loyalty programs/gift cards
• Sports marketing, celebrity/talent, sponsorships, music, trademarks, and sports
• The year in review and technologies to come; practical business learning
• Children’s advertising, retail laws, food laws, endorsements and cause marketing
• Third-party rights and thorny issues regarding agency-client relationships
• Alcohol and marijuana marketing

For more information, including how to register, please visit the event website.