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Consider a biometrically enabled day: Your face unlocks your phone, and your fingerprint unlocks your car. You scan your palm to purchase your groceries. Your iris is scanned to verify your identity at TSA pre-check. Consumers are becoming more accustomed to the everyday use of biometric data, with businesses, including automakers, embracing technologies that collect and use it.
Biometric data includes physiological, biological and behavioral characteristics that uniquely identify us as individuals. Given this sensitivity, there has been heightened attention to the use of biometric technology, including in advanced vehicle features and services that require collection, use and sharing of biometric data. Consumers should be cautious.
In this Bloomberg Law article, Advanced Media & Technology Of Counsel Allison Cohen and associate Teddy Shelby highlight the growing use of biometric data in vehicles, discussing its benefits for security, convenience and personalization, while also emphasizing the legal risks, privacy concerns and the importance of robust governance frameworks to protect consumer data.
To read the full article, please visit Bloomberg Law’s website.
Biometric data includes physiological, biological and behavioral characteristics that uniquely identify us as individuals. Given this sensitivity, there has been heightened attention to the use of biometric technology, including in advanced vehicle features and services that require collection, use and sharing of biometric data. Consumers should be cautious.
In this Bloomberg Law article, Advanced Media & Technology Of Counsel Allison Cohen and associate Teddy Shelby highlight the growing use of biometric data in vehicles, discussing its benefits for security, convenience and personalization, while also emphasizing the legal risks, privacy concerns and the importance of robust governance frameworks to protect consumer data.
To read the full article, please visit Bloomberg Law’s website.
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Of Counsel -
Associate