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The Federal Trade Commission recently reached its second settlement in just over a month in connection with misleading “Made in USA” advertising claims. The designation has become a point of pride for many U.S.-based companies in recent years, but as the FTC’s recent actions against two companies show, companies can easily run afoul of the FTC’s standard for claiming that their product is Made in USA and — sometimes inadvertently — make unsubstantiated advertising claims.
This article addresses the FTC’s “Made in USA” standard, which dictates that manufacturers and marketers cannot indicate, either expressly or implicitly, that a whole product line is of U.S. origin if it actually isn’t, and the agency’s recent efforts to enforce it.
