Could FTC and Supreme Court Send Flushable Wipes Down the Toilet?

Loeb & Loeb partner David G. Mallen,co-chair of the firm’s Advertising Disputes Practice is quoted on a recent FTC action involving marketing claims surrounding flushable wipes and the importance of whether a “flushable” wipe actually dissolves.  He is quoted as stating that, “The FTC wants competent and reliable scientific testing that has to correspond with what can be expected in the field."  This article discusses the new, stricter guidelines that INDA and the American Public Works Association are working on for wipes to be labeled “flushable.”