Where is all the World Cup Action? Not in Brazil

While the best players and teams in the world are competing on the pitch, major Internet and social media players are going all out for the 2014 FIFA World Cup, giving enthusiastic fans rich, real-time, second-screen experiences, introducing new platform features and even reviving old ones — all in the hopes of becoming the “destination” platform for real-time interactions and conversations about the soccer tournament.
 
This article examines the new social media features and functionality that Facebook, Twitter and Sony, among others, are deploying in as they vie for user engagement during the World Cup.