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Represented Vivint, a leading smart home technology provider, in a naming rights agreement and strategic marketing partnership with Larry H. Miller Sports & Entertainment, for the Salt Lake City arena that is home of the NBA’s Utah Jazz. The agreement covers interactive fan experience at games, and upgraded security and automation technology at the arena. The region’s premier sports, concert and entertainment venue, formerly known as Energy Solutions Arena, is now named the Vivint Smart Home Arena.
Loeb & Loeb LLP represented Vivint, a leading smart home technology provider, in a multifaceted strategic marketing partnership with Larry H. Miller Sports & Entertainment, which includes naming rights for the downtown Salt Lake City arena that is home of the NBA’s Utah Jazz. The region’s premier sports, concert and entertainment venue, formerly known as Energy Solutions Arena, is now named the Vivint Smart Home Arena.
In addition to naming rights for the arena, the 10-year partnership agreement between Vivint and LMSE will also include an interactive “Vivint Smart Home Experience” on the arena concourse, products and services to improve the game night fan experience, and upgraded security and automation technology at the basketball facilities. The two Utah-based companies will also be collaborating on an autism awareness campaign as part of their joint community outreach. Financial terms of the agreement were not disclosed.
