){kind=logo}
Iconic Saks Fifth Avenue luxury retailer continues to set the bar for the industry, pivoting the brand to a native digital strategy under Saks, as a standalone company. Loeb & Loeb is proud to have been part of the landmark deal which created a first-of-its-kind ecommerce operating model in the luxury fashion space.
Melanie Howard, chair of the firm’s Intellectual Property Protection practice and leader of the firm’s Luxury Brands group, handled the intellectual property aspects of the deal, with support from partner Sara Crisafulli.
Media on this transaction has been covered by The Wall Street Journal, Women’s Wear Daily, and other media outlets.
