345 Park Avenue
New York,
New York
10154
 212.407.4966
 212.656.1884
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Kenneth
R.
Florin
Partner
and
Co-Chair, Advanced Media and Technology Department; Chair, Emerging Media Practice Group
Kenneth R. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, and technology-related products and services. Mr. Florin negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.
Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, in the handling of regulatory and consumer inquiries and complaints, and in trademark and copyright matters.
Mr. Florin also has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of recording agreements, music production agreements and music licensing agreements, streaming and download agreements, publishing agreements, and television and film production and finance agreements.
Mr. Florin has written several articles for publications such as Advertising Age, PROMO Magazine, and Corporate Counsel Magazine, among others. He also serves on the Editorial Board of the Advanced Media and Technology Law Blog.
Publications/Speeches
- Speaker, Advanced Advertising in the Sports Industry Free CLE Webinar (July 28, 2010)
- Panelist, EEI 24th Annual Payment Card Institute, Washington, DC (May 6-7, 2010)
- Speaker, Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: The FTC Presents Its Key Issues for Advertising in 2010 (January 28, 2010)
- Speaker, PMA Marketing Law Conference 2009, Chicago, Illinois (November 5-6, 2009)
- Presenter, Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: Online Behavioral Advertising (October 28, 2009)
- Speaker, CARU Annual Conference 2009: Advertising to Kids 2.0, New York, New York (October 7, 2009)
- Speaker, 23rd Annual Payment Card Institute, Emerging Technologies, Arlington, Virginia (May 5-6, 2009)
- Moderator, PMA Marketing Law Conference 2008, Chicago, Illinois (November 20-21, 2008)
Media Mentions
Affiliations
Distinctions
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Columbia University School of Law, J.D., 1992, Harlan Fiske Stone Scholar
University of Michigan, B.A., 1988
New York, 1993
Connecticut, 1992
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